Complete client journey from first contact → onboarding → ongoing management. This ensures delivery remains consistent, repeatable, and high quality.
Lead either Declines or Says Yes
Once payment is received, internal setup begins.
⚠️ No client involvement here — this is background prep.
✓ Client now understands the system
✓ AIM has permission + brand identity locked in
All ongoing client service runs inside a 5-pillar repeating rhythm:
| Pillar | Description | Example Activities |
|---|---|---|
| PAID | Improve ad performance & add new angles | New creatives, new audiences, scaling winners |
| NURTURE | Improve conversion + follow-ups | SMS updates, re-engagement campaigns |
| ORGANIC | Maintain consistent visibility | Social posting + brand story content |
| CREATE | Always generate new media | Monthly UGC, short-form, promo clips |
| PROJECT | One major strategic push per month | AI bot, Giveaway, Influencer push, Livestream, Local event |
🔁 The growth engine repeats every month. There is no confusion about what happens next.
⚠️ Only one project should be executed per month. This prevents scope creep and maintains velocity.
Weekly Meeting Format (Month 1 and Month 2+ use the same rhythm):
| Week | Screenshare Focus |
|---|---|
| Week 1 | Dashboard • Sendible • CRM • Todoist |
| Week 2 | Meta Ads Manager • Automations • Drive |
| Week 3 | Trends App • Project Progress • Creative Assets |
| Week 4 | Monthly Review • Decide Next Project • Reset Cycle |
This keeps meetings structured and prevents rambling.